We are Community Conversations Saving Lives In The Backcountry
Partnership Packages
NATIONAL PARTNER
Premier Sponsor
$10000
✅ Impressions
Live: ~4,000–5,000 (all chapters across Canada)
Social: 120,000–160,000+ (5 sponsored posts, 5 story shout-outs, monthly thank-yous)
Online: 7,000–8,000 (homepage logo placement, sponsor highlights)
Past viral reels: up to 9 million views, average viral reach ~287,000
✅ Benefits
Premium logo placement at all SOTS events (6–8 chapters for 2025/26)
Premium logo placement on SOTS homepage
5 sponsored posts and 5 story shout-outs on Instagram
Monthly thank-you post on Instagram
“Grand Prize” sponsor labeling for event raffles
Custom collaborative opportunities (short films, co-hosted events, giveaways)
Profile feature in the Annual Impact Report (includes a brief end-of-season report summarizing reach, impressions, and engagement)
1 five-minute presentation slot at a SOTS event of your choice (8 total slots across the season, awarded on a first-come, first-serve basis)
Pre- and post-event QR code scroll ~ Premium placement
First right of renewal for next season
REGIONAL PARTNER
$5000
✅ Impressions
Live: ~1,500–3,500 (verbal thank-you & logo at 2–3 chapter events of your choice)
Social: 30,000–45,000+ (1 sponsored post, 1 story shout-out, group-level thank-you posts)
Online: 3,000–4,000 (lower homepage sponsor presence & live event promotion)
✅ Benefits
Verbal thank-you at 2–3 chapter events of your choice
Logo on all SOTS posters, slideshows, and sponsor slides
1 sponsored post and 1 story shout-out on Instagram
Group partnerships thank-you on Instagram
Pre- and post-event QR code scroll
Opportunities for gear demos and giveaways
Mention in the Annual Impact Report
CHAPTER PARTNER
$1000
✅ Impressions
Live: ~400–1,200 (depending on chapter size, 4 events per season)
Social: 5,000–7,500 (from group-level thank-you post & local event highlights)
Online: 1,000–2,000 (logo on your chapter event page)
✅ Benefits
Logo on sponsor slide at your local chapter events
Logo on your local chapter page on the SOTS website (below larger sponsors)
Group partnerships thank-you on Instagram
Opportunities for local collaborations and gear demos
Mention in the Annual Impact Report
Your sponsorship can support our growth and expansion, and keep the backcountry safer for all.
The State of the Snowpack is a BC Public Safety Society passionate about empowering backcountry recreationists with local-as-it-gets snowpack information on a community-by-community basis so that we can all return home safely from the backcountry every day!
The State of the Snowpack assembles teams of avalanche professionals across mountain towns of the Canadian West and places them in front of their backcountry communities with a focus on sharing free, local-as-it-gets snowpack information & analysis from popular backcountry areas in each town.
Our mission is to decrease backcountry avalanche incidents, casualties, and rescues through the sharing of detailed community-specific snowpack analysis, as told by avalanche professionals, with a minimum standard of professional qualifications, to their own communities.
When it comes to snowpack Avalanche Canada provides the bigger picture while we provide the local one. State of the Snowpack serves as another decision-making tool in the toolbelt for backcountry recreationists. With our live events that provide in-depth snowpack updates and discussions, combined with our regular snowpack updates from the field, recreationists can get local, timely, and relevant information to plan their backcountry adventures.
We are local-as-it-gets snowpack information with a focus on energetic, empowered advocacy and sharing of this information FREE to the public. We believe access to information should never be a barrier to safety.
We create access to avalanche professionals and break down barriers to information and understanding in the backcountry snowpack space. We put local faces to the snowpack. We are community conversions saving lives in the backcountry.
FAQs
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Funds the cost of presenters and speakers at our Live Events
Funds local teams of avalanche professionals in each SOTS mountain town to create weekly video updates on local snowpack conditions
Funds all back end & administrative costs of running SOTS
Funds filmers & camera gear to record, live stream and edit live events to be uploaded to our socials for backcountry recreationalists who can not attend in person
Funds the public education on snowpack & backcountry topics key to survival
Funds SOTS core team to do their work
Funds the expansion of State of the Snowpack into more mountain communities - the more funding we have, the more mountain towns of Canada we can serve/afford to establish teams within
Helps us create a centralized place (SOTS website) for all local snowpack information across many mountain communities in the Canadian West
Funding encourages more avalanche professionals to become engaged within their own communities on a long-term basis
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Showcase your brand at our Live Events each month
Sponsor Social Posts (IG/FB/YouTube) on a singular or regular basis
Create collaborative sponsored events or campaigns with State of the Snowpack
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Engage with & support backcountry recreationalists in your town or across the Canadian West
Put your money where your brand’s mouth is - supporting State of the Snowpack showcases your brand’s commitment to keeping the backcountry safer for all through the free education & empowerment of recreationalists
Endorses continued education of recreationalists by connecting them with local avalanche educators & courses/programs available locally
There are endless opportunities for our Partners to collaborate with SOTS and showcase their brand’s support of a safe backcountry with us - reach out with what feels most aligned for your brand!
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SOTS IG has reached 8,531,011 accounts since it’s inception in 2019
IG Average # accounts reached (leaving OUT most viral reels): 2,933
IG Average # accounts reached (leaving IN most viral reels): 287,203
SOTS IG has 16,621 shares to date
Nelson Live Events average 250+ attendees/ event (Several capacity reached events @ 400 attendees)
SOTS Nelson FB Page & Public Group have a combined reach of 1,372 users
Creation of a new SOTS website has meant we currently do not have great analytics on our website (to come after season 2023/2024)
With our expansion into Rossland & Revelstoke in 2023, and our envisioned expansion in the future, we anticipate quite a substantial social reach & impact
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4 Live events per town per season (December - March)
1-2 short form video snowpack updates(3-4 minutes max) per week per town per backcountry zone (ie. In Nelson, we seek to post 1 video snowpack update each week for each of our two main backcountry zones, Kootenay Pass & the Whitewater backcountry, for a total of 2 videos per week)
Additional posts on backcountry topics relevant to safety in the backcountry also posted to our social channels regularly
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100% YES!
Donations can be made directly to SOTS using the Donate button on our homepage or directly using this link: https://www.zeffy.com/donation-form/support-state-of-the-snowpack
If you’re a Local Shop or business in a SOTS mountain town, we accept donations of items or services that we use as raffle items at our events!
And if you love cool Merchandise, grab a Beanie or Touring Cap at one of our Live Events!